Decide whether this is translation or a different page
Begin with the decision the reader must make. Write down the audience, product availability, delivery area and desired next step for each market. Compare relevant local search results and customer questions; a translated keyword alone cannot establish matching intent. If one market needs a distributor directory and another needs a purchasing guide, commission different briefs. Keep a shared business objective without forcing both pages into the same outline.
Build a terminology and evidence sheet
Give each important term a preferred translation, permitted alternatives, an example sentence and an accountable reviewer. Separate approved product facts from persuasive wording. Flag unsupported market claims, unavailable services and references that only make sense in Denmark. The writer should see the reason behind a choice, not just a word list. When a source fact changes, the sheet should identify every language version requiring review.
Check the destination as a complete customer experience
Review the page together with its navigation, linked guides, enquiry route and confirmation message. A polished English article that sends readers to a Danish-only form is an incomplete journey. Verify that currency, units and contact expectations are clear. Google recommends distinct language URLs and user-selectable language links; check the actual destination, its canonical and reciprocal language annotations rather than assuming a translation plugin handled them.
Release a small group and review the right evidence
Assign one person to content approval and another to publication checks. Publish a coherent set of pages that can support each other, rather than an isolated translated homepage. Record release dates and inspect indexability, discovery and enquiries by relevant landing-page groups. Compare equivalent periods and explain small samples. Correct local terminology or missing evidence when observation supports it; do not label every early traffic fluctuation a translation failure.
Translation handoff record
| Field | What to record |
|---|---|
| Reader decision | What the visitor should understand or choose |
| Market evidence | Local questions, dated result observations and limitations |
| Terminology owner | Person approving terms and product meanings |
| Exceptions | Facts, services or examples that differ by market |
| Release evidence | URLs, checks, approver and publication date |
Acceptance checklist
- Every language version serves a defined reader and available offer.
- A reviewer has approved terminology and market-specific facts.
- Language links lead to the intended equivalent, with no forced redirect.
- Forms, navigation and next steps work in the destination language.
- Post-launch observations distinguish discovery problems from content problems.
Related service and guidance
- Make each language version a complete destination — practical guide
- International SEO and multilingual website consulting
- All content delivery playbooks
Primary reference
developers.google.com · managing-multi-regional-sites
Editorial review: 7 November 2026. Gavek methods, handoff records and labelled scenarios are original guidance. A service engagement requires an agreed scope, responsibilities and price.