International SEO and multilingual website consulting

International SEO begins with the people you want to reach and the offer available to them. Gavek helps turn that audience brief into a practical plan for language versions, localised content and technical relationships between pages. Choose a focused review of an existing multilingual site or agree requirements for a new market rollout. Delivery, implementation ownership and language-review responsibilities are defined in the proposal.

What the engagement can deliver

An audience and market-priority brief with a documented page-equivalence map.
Localisation requirements for priority pages, forms and supporting customer journeys.
Technical requirements and a test matrix for language links, hreflang and canonical relationships.
An implementation handover and market-by-market review plan with known gaps and owners.

What we need from you

The target languages and markets, actual service availability and commercial constraints.
Existing page inventories, translation arrangements and proposed URL or platform changes.
Authorised performance evidence and the people responsible for language review and publication.

Separate language choices from country expansion

English content does not automatically mean a British or American audience, and Danish-language customers may live outside Denmark. A .dk website can contain English pages; its country association is a separate consideration when planning wider market coverage. Map the audience, service availability and practical commercial differences before deciding whether language-only or country-specific versions are needed. Avoid creating location pages that have no distinct customer purpose.

Localise the full customer journey

Review the page purpose, terminology, evidence and next action in each language. Translate navigation, titles, descriptions, forms, confirmation messages and supporting information as part of the same journey. Check any real currency, delivery or service conditions with the business owner. Assign a suitably qualified language reviewer instead of assuming a translated headline makes the destination complete. Keep examples relevant without inventing local offices, customers or expertise.

Make page relationships consistent and testable

Document which pages are genuine equivalents, then agree a stable URL structure and implementation method. Review reciprocal hreflang annotations, language codes, available destinations and canonical intent for the page group. Do not automatically canonicalise every translation to the English page. Let visitors follow a visible language link to the equivalent destination rather than forcing them away from a selected page based on assumed location. Recheck the relationships after content moves or a CMS template changes.

How the handover is checked

Priority language versions provide a complete, understandable route from entry page to enquiry.
Language selectors lead to the intended equivalent pages without broken or unrelated destinations.
The agreed page groups have consistent hreflang, canonical and availability signals.
Untranslated content, factual market differences and remaining implementation work are documented.

Illustrative project example

Hypothetical project: a Danish manufacturer needs English information for buyers who request specifications before speaking to sales. The scope prioritises complete product-family explanations, specification links and an English enquiry journey. It does not create a separate page for every country. Danish and English equivalents are mapped, reviewed and tested before the team expands the content set.

Related services and guidance

Methodology references

Technical guidance reviewed against current primary documentation on 1 November 2026. Project dates, access, deliverables and commercial terms belong in the agreed proposal.