Gavek specialist services
Prioritise the category, product and technical changes that help shoppers find and understand the right offer.
Scoped work · agreed deliverables · no ranking guaranteesWhat a useful scope includes
A category page serves a different decision from a product page. Categories help people explore a range; products explain the specific item and its terms. Treating both as interchangeable keyword targets can create confusing navigation and repetitive content.
Map the catalogue from the shopper's perspective. Build a clear hierarchy of categories, useful subcategories, and products. Make important items reachable through crawlable navigation, and avoid relying on an internal search box as their only discovery route.
Write product content around actual buying questions: dimensions, compatibility, materials, use, care, delivery, returns, and limitations where relevant. Add original images and verified details rather than repeating generic manufacturer language without added help.
Review product variants, filters, pagination, and unavailable items as technical decisions. Keep URL and canonical rules consistent, preserve valuable discontinued information where useful, and prevent combinations with little independent value from overwhelming discovery.
Before we begin
We need your website, target audience, priority market and business goal. Access requirements, third-party data costs, implementation ownership, deliverables and review cadence belong in the agreement before work starts.
Tell us about your projectA few good questions
Need an answer specific to your business? Tell us what you are working on.
Ask GavekUsually they support different stages. A category helps shoppers choose from a range; a product page explains one item. Use search and customer evidence to define their roles.
No. Accurate eligible markup helps communicate details, but Google decides how results appear. The visible page, supplied data, and merchant policies must remain consistent.
Your next move starts here
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.