AI visibility
AI visibility research examines when a brand, page, or source appears in an AI-generated answer. Record the prompt and context, distinguish a mention from a citation, and connect findings to information quality rather than treating one answer as a stable ranking.
Guided workflow + specialist supportFrom signal to decision
AI answers can vary by wording, time, product, location, account context, and model behaviour. A brand mention does not establish endorsement, accuracy, or customer impact. For Google's AI search features, established search fundamentals remain relevant; there is no guaranteed inclusion formula.
Define a small prompt set from real customer decisions. Group informational, comparison, and selection questions separately. Record language, market, product, date, and observable settings so later checks can be compared meaningfully.
Capture the answer, visible sources, and the distinction between an unlinked mention and a cited page. Check whether statements about the business are correct. Repeat representative observations before describing a pattern as a trend.
Improve the underlying resource: direct explanations, original evidence, accurate business details, clear ownership, and accessible pages. Add useful structure for readers, and maintain consistency between visible content and any structured data.
Measure the useful things
01
Mention and citation frequency in a defined sample
02
Accuracy of business information in observed answers
03
Measurable qualified referral actions, with attribution limits
Explore it yourself
Use the planner to keep priorities visible, record your next steps and export a checklist for your team.
Open the workspaceGo deeper
Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
Need an answer specific to your business? Tell us what you are working on.
Ask GavekNo. A mention names the brand; a citation visibly identifies a source or page. Record them separately and verify the surrounding claim before interpreting its value.
Google's guidance says its AI features use established SEO foundations rather than a special inclusion requirement. Eligibility and good implementation still do not guarantee that a page appears.
Your next move starts here
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.