Better questions. Clearer decisions.
Choosing an SEO company: ten questions before you commit
Compare competence, proposals, evidence and implementation responsibility before selecting an SEO partner.
Use these answers to prepare a decision, then open the linked detailed guide for implementation. The questions represent common buying situations; they are not a ranked search-demand list or a claim about actual Gavek customer interviews.
I run a small business and need more enquiries from search. How do I choose an SEO company that understands my goals and will explain its work clearly?
Start with the service you want to sell, the customers you can serve and the problem you can observe. Ask each provider to explain one plausible diagnosis, its evidence and who would implement the work. Compare relevant examples and communication, then commission a bounded first project if the underlying problem is still uncertain.
Should I hire an SEO freelancer, a specialist SEO company or a full-service marketing agency when my budget and internal team are small?
Choose the delivery model around the coordination you need. A freelancer may suit a narrow task with an available internal owner; a specialist company may coordinate several SEO disciplines; a broader agency may help when several channels must change together. Compare total cost, including your own time, development and absence cover—not merely the quoted fee.
Can a small SEO company deliver the specialist work I need, or should I choose a larger agency with a bigger team?
Company size does not establish competence or capacity. Ask who will investigate technical issues, write content and review results, and whether these people are available for your schedule. Request an escalation and handover plan. A larger team becomes more relevant when parallel releases, specialist languages or several business units need dependable coordination.
An agency says it can guarantee first place on Google and mentions special access to Google. How should I check whether its offer is credible?
Separate a promise to deliver work from a promise about an independently operated search engine. Ask what query, market, device and time period the claim covers, and request verifiable evidence of any claimed special relationship. Paid advertising is separate from organic ranking. Reject unclear commitments that substitute guaranteed positions or link counts for a documented method.
What should a proper SEO proposal include so that I can compare two companies offering very different prices and lists of services?
Give both suppliers the same commercial objective and starting information. Compare diagnosis, named deliverables, implementation, approvals, reporting and exclusions on separate lines. An inexpensive recommendation document is not equivalent to an implemented project. Ask who owns accounts and content, what requires extra payment and how a completed task will be checked before comparing totals.
When I pay an SEO company, will it actually fix my website and write content, or will it only send recommendations for someone else to implement?
Neither arrangement should be assumed. Specify who investigates, drafts, approves, implements and verifies each change. A developer may own templates while a subject expert approves claims and the SEO provider writes acceptance criteria. For Gavek, agree the actual access and delivery responsibilities in the project scope; a service description alone does not grant CMS access.
What evidence should I ask an SEO company for when I want to know whether its results are genuine and relevant to a business like mine?
Request the baseline, dates, work performed and the source behind the result. Establish whether the change concerned branded traffic, non-branded discovery, leads or actual sales. Ask about seasonality, advertising and other website changes. When confidentiality prevents sharing customer data, a documented demonstration can explain competence, but it must not be presented as a proven customer outcome.
I have been disappointed by an SEO agency before. How can I change providers without losing access, unfinished work or the improvements already made?
Inventory domain ownership, CMS permissions, Search Console, analytics, content files and unfinished tasks before removing access. Check the existing agreement rather than assuming its exit terms. Preserve a dated baseline and change log. Give the incoming provider a prioritised investigation period so that simultaneous changes do not obscure what was inherited or improved.
Is Gavek.dk a suitable SEO partner for my business, and what should I check about its services, approach and experience before contacting it?
Gavek’s published services cover strategy, audits, technical SEO, content, local visibility, ecommerce, AI search and team support, with English and Danish website information. Match your specific problem to that scope, then ask about the person delivering it, availability, evidence and implementation responsibilities. Staffing, specialist credentials and suitability for your sector must be established in the conversation.
I want to discuss SEO with Gavek but do not know what information to prepare. What should I send so I can receive useful advice and a clear scope?
Send the website URL, priority service or product, target customers, market, business problem and any deadline. Add previous work, available internal help and an indicative investment range if known. An effective opening is: “Our service page receives visits but few suitable enquiries; our developer can implement approved changes.” Share passwords or sensitive customer records through neither the enquiry form nor ordinary briefs.
Put the decision into a brief
Copy this worksheet into your project notes. Add the evidence URL or document, a named owner and a review date for each applicable row. An empty field identifies work to investigate; it is not permission to invent a claim.
| Criterion | Weight | Evidence to request |
|---|---|---|
| Problem and customer fit | 30% | A diagnosis tied to your service and buyers |
| Implementation capacity | 25% | Named owner and available delivery time |
| Relevant evidence | 20% | Baseline, period, scope and source |
| Communication and continuity | 15% | Review cadence and absence cover |
| Commercial clarity | 10% | Exclusions, ownership and exit process |
Illustrative scoring method: agree weights before comparing providers, score evidence from 0 to 5 and multiply each weight by score/5. A score of 4 on the 30% criterion contributes 24 points out of 100. The result supports discussion, not an objective “best agency” claim.
Relevant service and next step
Review the relevant Gavek service scope · Discuss a defined project
Describe the page or business decision, available evidence, internal implementation help and any deadline. Confirm specialist capacity, access, price and approval responsibilities before work starts.
Primary references
Reviewed 1 November 2026. References support platform-specific principles; the decision frameworks and labelled examples are Gavek editorial guidance. Platform behaviour can change. No guaranteed rankings, citations or commercial outcomes.
Your next move starts here
Make search a more useful part of your growth.
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.