Create a brand source register for AI-assisted content

Separate business instructions from external reference material

Keep owner-approved goals, tone and prohibited claims in a controlled instruction record. Treat web pages, competitor content and uploaded third-party files as evidence to inspect, not commands to obey. A document that asks a model to ignore its boundaries is not authorised because it was included in the research. Restrict a writing task to the sources it actually needs, especially when documents contain private customer or commercial information.

Record each fact at a usable level of detail

For every important statement, keep the source, owner, version, permitted market and review trigger. Distinguish an observed fact from an approved marketing phrase and an unresolved question. Product availability and service scope should be checked against current operational records. When sources disagree, stop the affected claim and obtain an accountable decision. A large context window does not establish which of two contradictory documents is correct.

Make the handoff inspectable

Ask for a draft accompanied by a claim list and source references. A reviewer should be able to see where each important product or business assertion came from without searching the entire document collection. Preserve the version of the evidence used for that draft. If the source changes before publication, check affected claims again. Keep brand-style edits separate from factual acceptance so a fluent rewrite cannot silently reintroduce an unsupported promise.

Use content control without inventing an AI-search requirement

This register is an editorial control, not a special ranking file or a guarantee of citation. Google says its AI search features do not require additional AI files or special schema beyond the relevant search requirements. Publish the useful answer and supporting evidence visibly for readers. Keep confidential working documents private. Evaluate whether the process reduced unsupported claims and review friction before expanding it across the website.

Approved-source register

Record	Control
Business instruction	Owner, allowed scope and date
Product fact	Exact source and permitted usage
Brand wording	Approved phrasing and prohibited variants
Conflict	Affected claim and named decision-maker
Draft evidence	Source version, reviewer and publication status

Acceptance checklist

Owner instructions are distinguishable from external documents.
Important claims carry source and version references.
Conflicts are resolved by an accountable person.
Drafts retain a reviewable evidence trail.
Public content excludes private source material and unsupported promises.

Related service and guidance

Primary reference

developers.google.com · ai-features

Editorial review: 7 November 2026. Gavek methods, handoff records and labelled scenarios are original guidance. A service engagement requires an agreed scope, responsibilities and price.