A glossary is most useful when a term changes a decision. The definitions below connect common SEO language with practical project ownership. They complement Gavek's broader topic library rather than claiming an arbitrary number of terms or treating a remembered definition as implementation expertise.
Discovery and page selection
Crawling means a crawler requests resources; indexing concerns whether content is included in a search index. A robots.txt rule controls crawler access and is not a general privacy mechanism. A canonical identifies a preferred representative among similar URLs, but should not be described as a guaranteed command to a search engine.
Content and navigation
Search intent is the purpose behind a query, such as learning or comparing options. Anchor text is the visible text of a link and should explain the destination. A topic cluster connects related resources around a coherent subject; it is not a requirement to publish a separate page for every keyword variation.
Measurement and business value
An impression records an appearance under a platform's reporting definition, while a click records a qualifying interaction with the result. A conversion is a defined valuable action, not necessarily a completed sale. Attribution assigns credit under a chosen method; it does not automatically establish causation or incremental profit.
Put the method to work
Illustrative brief: instead of asking someone to 'fix indexing', a manager specifies the affected URLs, observed Search Console status and intended public content. The technical owner can then investigate access, canonical signals and content eligibility separately rather than guessing what the original request meant.
Your next steps
- Define ambiguous terms in the brief
- Record the platform and reporting definition
- Separate observations from suspected causes
- Assign each investigation to an appropriate owner
Questions & answers
Does a glossary replace a technical audit?
No. Definitions establish shared language, while an audit needs evidence from the actual site and a verification process.
Should Danish teams translate every English term?
Use language the team understands. Keep an established technical term where helpful, explain it clearly and use it consistently across tasks and reports.
Documentation & further reading
- developers.google.com · › search › docs › fundamentals › seo-starter-guide
- developers.google.com · › search › docs › fundamentals › get-started-developers
- developers.google.com · › search › docs › monitor-debug › search-console-start
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