A keyword is a way to describe what someone is looking for. On a useful page, related terms help readers recognise the subject and understand the answer. Choose words that accurately describe the offer, question or explanation instead of treating repetition as the goal.
Give the page one clear job
Write a sentence explaining who the page serves and what they can accomplish. Identify the main phrase they might use, then collect the distinctions needed to answer well: material, compatibility, location, process or constraints. A long list of near-identical phrases does not automatically add information.
Use important terms where they clarify meaning
A descriptive title and main heading should reflect the actual subject. Section headings should explain the questions answered below them. Write link text that tells readers what a destination contains. For images, describe useful visual information in context; decorative images do not need promotional keyword lists.
Review the answer before counting phrases
Read the page as a prospective customer. Can you identify the offer, its relevant conditions and the next step? Remove repeated wording that obscures the explanation. After publishing, inspect the queries associated with the page in your own search reporting. Investigate unexpected intent before adding more terms; the page may need a clearer answer or a different destination.
Put the method to work
A page for outdoor oak tables describes dimensions, finish, weather exposure and care. Its headings answer selection and maintenance questions. The copy uses the product name naturally rather than inserting the same phrase into every sentence. Search reporting is reviewed for relevant product and care queries separately.
Your next steps
- Write the intended reader task.
- Choose precise subject language and necessary distinctions.
- Check titles, headings and descriptive internal links.
- Remove repetition and review observed query intent.
Questions & answers
What is the ideal keyword density?
Use the amount of language needed to answer clearly. A fixed percentage does not establish whether a page is accurate, relevant or useful. Artificial repetition can make the explanation harder to read.
Should synonyms get their own pages?
Use related wording on the same page when it describes the same task. A separate page needs a distinct purpose, useful substance and a reason for a visitor to choose it.
Documentation & further reading
- developers.google.com · › search › docs › fundamentals › seo-starter-guide
- support.google.com · › webmasters › answer › 7576553
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