A provider acquisition or platform replacement can interrupt tracking definitions, access and historical comparisons. Plan the reporting transition as a data migration. This is a practical framework, not a claim that Gavek acquired another business.
Inventory what must survive
List projects, tracked queries, locations, devices, tags, permissions and historical exports. Record which fields are essential to client reporting and which can be retired. Confirm ownership of each account before any transfer; an old login alone does not establish permission to share customer data.
Run an overlap period
Where access permits, compare both systems over the same dates using the same query set. Different collection methods may produce different positions. Retain the original series and label the transition instead of stitching the two into an apparently continuous trend.
Give the handover an exit test
Require accessible exports, documented roles, a tested reporting template and an agreed removal date for unnecessary access. Communicate what changes and what remains comparable. Keep a recovery copy of authorised configuration without turning backups into an indefinite store of personal information.
Put the method to work
Illustrative transition: an agency changes its tracking provider. It exports project settings, compares a small common keyword set for an agreed overlap, then adds a dated measurement note to every client report. Position differences are documented rather than reported as sudden SEO gains.
Your next steps
- Export authorised settings and history.
- Match markets and devices.
- Annotate methodology changes.
- Review access after the handover.
Questions & answers
Should both series be averaged?
Usually no. Preserve their definitions and investigate differences before selecting a consistent future baseline.
Does Gavek import ranking accounts?
No automatic ranking-account import is currently offered. Any data migration needs separately agreed tools and scope.
Documentation & further reading
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