Internal links connect related answers and help readers continue a task. Start with the journey between information and an appropriate next page rather than a link quota.
Find genuine connections
Map an article to the service, category or guide it naturally supports. Ask what readers need next. Avoid sending every article to the homepage when a precise useful destination exists.
Explain the next step
Use descriptive anchor text in relevant sentences. The destination should fulfil the wording’s promise. Keep links crawlable, and avoid using the same phrase ambiguously for unrelated destinations or forcing a sales transition into every answer.
Review the journey both ways
Commercial pages can link to supporting explanations when that helps a decision. Review navigation and contextual links together. Repair broken destinations and remove relationships that no longer fit after the service or content changes.
Verify actual discovery
Open the final page on mobile and follow the route. A link can exist technically but remain hard to notice or misleading. Record its purpose so later editors preserve the relationship rather than merely retaining a word in a template.
Put the method to work
Illustrative journey: a maintenance article explains warning signs and links to the relevant repair service. The service page links back to preparation guidance. Neither link implies that every reader needs to buy professional help.
Your next steps
- Connect each link to a reader need.
- Choose precise destinations and clear wording.
- Test the complete mobile journey.
Questions & answers
How many internal links should I add?
Use those needed for understanding and navigation. There is no useful universal quota.
Must every article link to a service?
Only when the service is a relevant next step. Education should not force an unrelated commercial transition.
Documentation & further reading
- developers.google.com · › search › docs › crawling-indexing › links-crawlable
- developers.google.com · › search › docs › appearance › sitelinks
- developers.google.com · › search › docs › fundamentals › seo-starter-guide
Explore the related in-depth guide ↗ · Build an action plan ↗