Adding more internal links is not the same as making a site easier to use. A useful link connects a reader with relevant information and points to the intended public destination. This review focuses on quality control after changes, complementing broader advice about planning site structure.
Check intent and placement
Read the source paragraph and destination together. Ask whether the link helps the reader continue the task at that point. Remove arbitrary exact-match insertions that disrupt the sentence. Important navigation should explain the offer and relationships between pages rather than expose every keyword variation as a menu item.
Verify the actual destination
Inspect whether a link resolves to the intended page, uses the right language and avoids unnecessary redirect chains. Review links to removed products or outdated guides. When a page is replaced, choose a genuinely relevant destination instead of sending every missing URL to the homepage.
Inspect shared components
A template error can replicate one poor link across hundreds of pages. Sample navigation, footers, related-content modules and multilingual switches after deployment. Check that ordinary links use crawlable markup. Record defects by shared cause so one component fix can address the real problem without a long list of repetitive manual edits.
Put the method to work
Illustrative review: a site introduces a new service category, but its related-content component keeps pointing to a retired page in one language. The team corrects the shared source and checks representative pages. It verifies the links rather than assuming navigation changed everywhere automatically.
Your next steps
- Read links in their source context
- Confirm destination, language and public status
- Sample shared templates after releases
- Fix root causes and retest affected pages
Questions & answers
Should every page link to every other page?
No. Link relationships should be useful and understandable. Excessive unrelated links can make navigation harder for readers.
Does Gavek crawl all internal links?
The public snapshot does not provide a complete site crawl. A site-wide link review needs suitable tooling or a separately agreed specialist process.
Documentation & further reading
- developers.google.com · › search › docs › crawling-indexing › links-crawlable
- developers.google.com · › search › docs › appearance › sitelinks
- developers.google.com · › search › docs › fundamentals › seo-starter-guide
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