Understand the baseline
Start with customer questions and existing search evidence. Group questions by the decision they support, such as understanding a category, comparing options, implementing a solution, or troubleshooting an issue.
Technical & content SEO
Tool to automatically find and fix missing external links
A topic cluster is a navigable set of pages that answers related questions without making every page compete for the same job. Its purpose is to help visitors move from understanding a problem to evaluating and choosing a solution.
Guided workflow + specialist supportFrom signal to decision
Make the information
useful to your business.
A hub-and-spoke diagram is not enough. The structure becomes useful when each page has a distinct audience need, meaningful information, and an obvious next step. Navigation and contextual links should reveal these relationships to people as well as crawlers.
Choose the work
Assign one primary purpose to each page. Decide whether the answer belongs on an existing page before opening a new URL. Combine questions when a single clear page can serve the visitor better.
Verify and learn
Create a hub that introduces the subject and helps readers choose a path. Link to relevant detailed pages with descriptive wording, and make it easy for those pages to lead back to the wider topic.
Use the free Gavek tools for a public-page snapshot and browser-based planning. This wider workflow may require Search Console, a third-party data provider, CMS access or a separately agreed specialist service. Live rank databases, automatic CMS changes and account integrations are not included in the current free tools.
Measure the useful things
A number should answer
a better question.
01
Coverage of important customer questions
02
Internal links to priority pages
03
Conversions and engagement by topic group
Explore it yourself
Start with a focused action plan.
Use the planner to keep priorities visible, record your next steps and export a checklist for your team.
Open the workspaceGo deeper
Understand the details before you change them.
Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
Clarity before you commit.
Need an answer specific to your business? Tell us what you are working on.
Ask GavekDoes every cluster need a very long pillar page?
No. The hub needs enough context to help a visitor choose the right destination. A concise, well-organised guide can be more useful than repeating all the detail from its linked pages.
Can a product page belong to a topic cluster?
Yes. Educational pages can help visitors understand a problem, while a product or service page explains an available solution. The connection should be relevant and transparent.
Your next move starts here
Make search a more useful part of your growth.
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.