Understand the baseline
Define one business outcome and the pages that can influence it. Record a baseline for qualified enquiries, purchases, or another meaningful action, together with organic landing-page traffic and search visibility.
Strategy & measurement
A 90-day SEO strategy that produces decisions
A useful SEO strategy connects a commercial goal to a limited set of pages, changes, and measurements. It explains why a task matters, who owns it, and what evidence will justify continuing, changing direction, or stopping.
Guided workflow + specialist supportFrom signal to decision
Make the information
useful to your business.
A long audit is not a delivery plan. Separate work that restores access to important pages from experiments intended to improve relevance or conversion. This makes it easier to protect essential fixes while testing assumptions without promising a particular ranking or revenue outcome.
Choose the work
Inspect the conversion path and search accessibility before commissioning more content. A useful page that cannot be indexed, reached through navigation, or used on a phone needs attention before a new publishing campaign.
Verify and learn
Build a backlog with a reason, owner, dependency, effort estimate, and expected evidence for each change. Choose a small enough batch that the team can complete implementation and verification within the same review cycle.
Use the free Gavek tools for a public-page snapshot and browser-based planning. This wider workflow may require Search Console, a third-party data provider, CMS access or a separately agreed specialist service. Live rank databases, automatic CMS changes and account integrations are not included in the current free tools.
Measure the useful things
A number should answer
a better question.
01
Completion of verified priority changes
02
Organic conversions on selected landing pages
03
Search clicks and impressions by page group
Explore it yourself
Start with a focused action plan.
Use the planner to keep priorities visible, record your next steps and export a checklist for your team.
Open the workspaceGo deeper
Understand the details before you change them.
Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
Clarity before you commit.
Need an answer specific to your business? Tell us what you are working on.
Ask GavekDoes a 90-day plan guarantee results within 90 days?
No. Ninety days is a management horizon, not a search-engine deadline. Review implementation evidence and leading indicators while allowing for crawling, indexing, demand, and competitive changes.
How many tasks should be in the first sprint?
Choose what the team can implement, verify, and maintain. Three completed changes with clear ownership can be more useful than a large backlog that never reaches production.
Your next move starts here
Make search a more useful part of your growth.
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.