Technical & content SEO
Headings form the readable outline of a page. They tell people what a section contains and help assistive technology users navigate between topics. Plan the hierarchy around the explanation itself: a clear main subject, useful sections, and subsections where the detail genuinely needs another level of structure.
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A visually impressive page can still have a confusing outline if every label is a heading or text size determines the HTML level. Good section names reduce scanning effort and reveal unanswered questions. They are useful because they organize meaning, not because repeating a keyword in every heading earns a guaranteed ranking gain.
Write the page outline before polishing its appearance. Give the main content an identifiable primary heading and name the sections according to the reader's task. For a guide, separate diagnosis, action, verification, and common pitfalls.
Use heading levels to express nesting. A subsection belongs under its parent topic, while a new major topic belongs at the same level as its peers. Choose visual styles independently rather than using a heading tag only to enlarge text.
Read the outline without the paragraphs. Each heading should make sense in context and accurately predict the content beneath it. Replace repeated vague labels with useful distinctions, and remove headings that merely decorate a short fragment.
Measure the useful things
01
Priority templates with a coherent heading hierarchy.
02
Ambiguous or duplicated section labels in editorial reviews.
03
Task completion and accessibility issues found during navigation tests.
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Ask GavekDo not treat a count as a substitute for a clear page. Use an identifiable main heading and a logical outline. Investigate multiple prominent headings when they make the actual subject ambiguous or confuse navigation.
Use the language readers expect when it accurately describes the section. Natural terminology helps clarity. Forced repetitions make the outline less useful, especially when every section appears to answer the same question.
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