Technical & content SEO
An ecommerce website needs more than individual product descriptions. Help shoppers navigate a clear catalogue, compare meaningful options, understand availability, and reach a useful product page through ordinary links as well as search.
Guided workflow + specialist supportFrom signal to decision
A category page serves a different decision from a product page. Categories help people explore a range; products explain the specific item and its terms. Treating both as interchangeable keyword targets can create confusing navigation and repetitive content.
Map the catalogue from the shopper's perspective. Build a clear hierarchy of categories, useful subcategories, and products. Make important items reachable through crawlable navigation, and avoid relying on an internal search box as their only discovery route.
Write product content around actual buying questions: dimensions, compatibility, materials, use, care, delivery, returns, and limitations where relevant. Add original images and verified details rather than repeating generic manufacturer language without added help.
Review product variants, filters, pagination, and unavailable items as technical decisions. Keep URL and canonical rules consistent, preserve valuable discontinued information where useful, and prevent combinations with little independent value from overwhelming discovery.
Measure the useful things
01
Relevant organic category and product visits
02
Product-page actions and completed orders
03
Valid product data and accessible catalogue pages
Explore it yourself
Use the planner to keep priorities visible, record your next steps and export a checklist for your team.
Open the workspaceGo deeper
Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
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Ask GavekUsually they support different stages. A category helps shoppers choose from a range; a product page explains one item. Use search and customer evidence to define their roles.
No. Accurate eligible markup helps communicate details, but Google decides how results appear. The visible page, supplied data, and merchant policies must remain consistent.
Your next move starts here
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.