Understand the baseline
Choose a topic where the business has genuine knowledge or defensible data. Document the method, limitations, permissions, and supporting material so another person can assess the finding without trusting a sales claim.
Authority & links
Earn relevant brand coverage with evidence worth referencing
Digital PR works best when the business contributes something an independent publisher can use: a well-supported finding, a useful resource, a credible expert explanation, or an original perspective. Start with the audience and evidence rather than a target count of links.
Guided workflow + specialist supportFrom signal to decision
Make the information
useful to your business.
Coverage is valuable when it reaches a relevant audience and represents the business accurately. An editorial mention is not a guaranteed ranking improvement or an assured AI citation. Treat visibility, referral behaviour, and the quality of the relationship as separate evidence.
Choose the work
Identify publications and communities whose readers need that information. Build a small, relevant contact list and write a specific explanation of why the material fits the publication's audience.
Verify and learn
Make the supporting resource clear and accessible. Include sources, methodology, dates, and a practical explanation of what the evidence does and does not establish. Correct mistakes openly if the finding changes.
Use the free Gavek tools for a public-page snapshot and browser-based planning. This wider workflow may require Search Console, a third-party data provider, CMS access or a separately agreed specialist service. Live rank databases, automatic CMS changes and account integrations are not included in the current free tools.
Measure the useful things
A number should answer
a better question.
01
Relevant and accurate editorial mentions
02
Engaged referral visits and qualified enquiries
03
Quality of sources, relationships, and follow-up opportunities
Explore it yourself
Start with a focused action plan.
Use the planner to keep priorities visible, record your next steps and export a checklist for your team.
Open the workspaceGo deeper
Understand the details before you change them.
Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
Clarity before you commit.
Need an answer specific to your business? Tell us what you are working on.
Ask GavekIs an unlinked brand mention worthless?
No. It may reach relevant readers and support recognition or future relationships. Evaluate its actual context and outcomes rather than assigning it a guaranteed search-engine value.
Can digital PR guarantee AI recommendations?
No. Publishers and AI systems make independent choices. Useful evidence and accurate coverage are controllable inputs; specific citations or recommendations are uncertain outcomes.
Your next move starts here
Make search a more useful part of your growth.
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.