Authority & links
A backlink connects another page to your website. Evaluate why that link exists, whether its surrounding content is relevant, and whether it helps a real audience. Counts and third-party scores are useful investigation aids, not final verdicts.
Guided workflow + specialist supportFrom signal to decision
A small relevant reference can be more meaningful to a business than many unrelated links. Link tools see different parts of the web, and Search Console's links report is a sample rather than a complete inventory. No export should be treated as a perfect map of every citation.
Collect a dated baseline from available sources. Keep source URL, destination URL, anchor text, first observation, and link attributes where known. Deduplicate observations without losing the page context that explains the relationship.
Review a representative sample manually. Ask whether the page has a genuine audience, whether the reference supports its subject, and whether the destination provides the promised information. Use those checks before classifying an opportunity or concern.
Group links by purpose: editorial references, partners, directories, sponsorships, and user-generated mentions. Paid and sponsored relationships need appropriate qualification; do not pursue arrangements whose primary purpose is ranking manipulation.
Measure the useful things
01
Relevant referring pages reviewed
02
Useful referral visits and actions
03
Important linked destinations that remain accessible
Explore it yourself
Use the planner to keep priorities visible, record your next steps and export a checklist for your team.
Open the workspaceGo deeper
Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
Need an answer specific to your business? Tell us what you are working on.
Ask GavekNo. Relevance, editorial context, usefulness, and the destination matter. Large counts can include repeated or low-value references and are not a business outcome.
Crawl coverage, discovery timing, deduplication, and link definitions differ. Compare changes within one method and inspect important source pages directly.
Your next move starts here
Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next.