Technical & content SEO
A broken link sends a reader to an unavailable or unsuitable destination. Repair work should consider the linking page, destination status, intended task, and whether a relevant replacement exists. A genuine 404 response can be correct for removed content; the problem is often the live link still promising that content.
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Broken navigation interrupts a journey, especially when it appears in menus, purchase flows, or widely reused templates. External failures also weaken an article's supporting references. Prioritize links by how people encounter them and what they need next, rather than trying to make every historical URL return a successful response.
Collect failing destinations with their source pages, link text, and response status. Distinguish a confirmed missing page from a temporary server error, a blocked automated request, a timeout, or a destination that requires authentication.
For internal links, establish what happened to the content. Correct a typo, update the source link to the final preferred page, or restore accidentally removed content when appropriate. Use a relevant redirect only when a meaningful replacement actually exists.
For external references, find the original publisher's current destination and verify that it supports the statement. If no reliable replacement exists, revise the claim or remove the reference rather than linking to an unrelated page merely to eliminate an error.
Measure the useful things
01
Broken links on important visitor journeys.
02
Unique source pages affected by a shared failing destination.
03
Recurring failures after confirmed fixes and content changes.
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Read the complete guideA few good questions
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Ask GavekNo. A removed page without an equivalent replacement should return an appropriate not-found response. Investigate valuable missing content and the links that lead people there; do not hide every genuine removal behind a generic redirect.
Only after checking relevance and accuracy. The new destination must still support the surrounding content. A technically working URL is not a good reference if its topic, ownership, or evidence has changed.
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