Authority & links
A tool's lost-link label means its crawler no longer observes a previously recorded link. It does not establish why the link changed, whether the source is still accessible, or whether your website needs an intervention.
Guided workflow + specialist supportFrom signal to decision
Links disappear for ordinary reasons: pages move, editors update articles, websites close, or a crawler encounters an error. Repairing a useful destination is worthwhile, but reacting to every disappearance can waste time and create redirects that do not help visitors.
Preserve the original source URL, target URL, anchor text, observation date, and prior status. Revisit the source and target separately. Distinguish a removed link from an unavailable source, changed destination, or temporary crawl failure.
Check your destination's current response and relevance. If content moved, redirect the old URL to the closest genuinely equivalent page. If the resource is intentionally gone and has no replacement, a clear not-found response may be more honest than a homepage redirect.
Prioritize by reader value and evidence. A relevant editorial reference sending qualified visitors deserves more attention than an automatically generated directory copy. Check whether other important links point to the same broken resource before deciding the repair scope.
Measure the useful things
01
Important broken destinations repaired
02
Relevant references recovered or updated
03
Referral visits reaching the correct resource
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Get the practical steps, common mistakes, measurement ideas and primary documentation in the full guide.
Read the complete guideA few good questions
Need an answer specific to your business? Tell us what you are working on.
Ask GavekNo. Prioritize useful, relevant references and valid destinations. Some losses are normal, and restoring a poor-quality relationship may not benefit readers or the business.
No. A relevant permanent redirect helps users and search engines understand a move, but visibility depends on many factors and may take time to settle.
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