[Home](https://gavek.dk/)/[Content delivery playbooks](https://gavek.dk/learn/content-delivery-playbooks/)/SEO localisation: a release checklist for translated pages Original editorial guidance · practical handoffs # SEO localisation: a release checklist for translated pages A translated page needs an accountable release process. This guide helps a Danish and English team decide which meaning to preserve, what to adapt, and which checks must pass before a market version is published. ## Decide whether this is translation or a different page Begin with the decision the reader must make. Write down the audience, product availability, delivery area and desired next step for each market. Compare relevant local search results and customer questions; a translated keyword alone cannot establish matching intent. If one market needs a distributor directory and another needs a purchasing guide, commission different briefs. Keep a shared business objective without forcing both pages into the same outline. ## Build a terminology and evidence sheet Give each important term a preferred translation, permitted alternatives, an example sentence and an accountable reviewer. Separate approved product facts from persuasive wording. Flag unsupported market claims, unavailable services and references that only make sense in Denmark. The writer should see the reason behind a choice, not just a word list. When a source fact changes, the sheet should identify every language version requiring review. ## Check the destination as a complete customer experience Review the page together with its navigation, linked guides, enquiry route and confirmation message. A polished English article that sends readers to a Danish-only form is an incomplete journey. Verify that currency, units and contact expectations are clear. Google recommends distinct language URLs and user-selectable language links; check the actual destination, its canonical and reciprocal language annotations rather than assuming a translation plugin handled them. ## Release a small group and review the right evidence Assign one person to content approval and another to publication checks. Publish a coherent set of pages that can support each other, rather than an isolated translated homepage. Record release dates and inspect indexability, discovery and enquiries by relevant landing-page groups. Compare equivalent periods and explain small samples. Correct local terminology or missing evidence when observation supports it; do not label every early traffic fluctuation a translation failure. ## Translation handoff record | Field | What to record | | Reader decision | What the visitor should understand or choose | | Market evidence | Local questions, dated result observations and limitations | | Terminology owner | Person approving terms and product meanings | | Exceptions | Facts, services or examples that differ by market | | Release evidence | URLs, checks, approver and publication date | ## Illustrative scenario Illustrative scenario: a Danish supplier translates a maintenance guide into English. The source assumes a local service visit, while English enquiries come from overseas distributors. The team keeps the maintenance facts, replaces the booking pathway with distributor support, and records which questions remain unresolved. This is an editorial example, not a Gavek customer result or a forecast of traffic. ## Acceptance checklist - Every language version serves a defined reader and available offer. - A reviewer has approved terminology and market-specific facts. - Language links lead to the intended equivalent, with no forced redirect. - Forms, navigation and next steps work in the destination language. - Post-launch observations distinguish discovery problems from content problems. ## Related service and guidance - [Make each language version a complete destination — practical guide](https://gavek.dk/learn/international-seo/) - [International SEO and multilingual website consulting](https://gavek.dk/services/international-seo/) - [All content delivery playbooks](https://gavek.dk/learn/content-delivery-playbooks/) ## Primary reference [developers.google.com · managing-multi-regional-sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites) Editorial review: 7 November 2026. Gavek methods, handoff records and labelled scenarios are original guidance. A service engagement requires an agreed scope, responsibilities and price. A few good questions ## Clarity before you commit. Need an answer specific to your business? Tell us what you are working on. [Ask Gavek](https://gavek.dk/contact/) ### Should we translate every existing page? Choose a useful market entry set first. An old page with no relevant local audience may need adaptation, consolidation or no translated version. ### Does hreflang make a translation rank? It helps identify language or regional alternatives. It does not replace useful content, indexing eligibility or a coherent market offer. Your next move starts here ## Make search a more useful part of your growth. Start with your website. Leave with a clearer picture of what to improve, what to measure and where to focus next. [Discuss your SEO project ↗](https://gavek.dk/contact/)[Explore our services ↗](https://gavek.dk/services/)